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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. Which factor is most important when editing a duplicated campaign for a different geographic market?
Response:

A) Using the same budget distribution as the original
B) Localizing ad copy and creative elements
C) Keeping the same targeting as the original campaign
D) Changing the campaign's overall theme

2. A client is concerned about their campaign's rising cost per click (CPC) despite good conversion rates. What strategy might you suggest to address this concern?
Response:

A) Reduce the target audience size
B) Increase the campaign budget
C) Shift to cost per impression model
D) Test different ad creatives

3. What is a best practice when managing integrations with in-platform solutions during campaign setup?
Response:

A) Using outdated integration methods for simplicity
B) Allowing all team members to modify integration settings
C) Regular testing and updating of integrations
D) Ignoring integration compatibility issues

4. In evaluating the performance of a campaign, what metric indicates the cost effectiveness of the campaign targeting?
Response:

A) Cost per acquisition
B) Cost per click
C) Click-through rate
D) Impressions

5. What are the key considerations when applying procedural concepts to optimize a campaign?
(Choose Three)
Response:

A) Revisiting the campaign objectives for alignment with business goals
B) Maintaining a consistent bid strategy regardless of results
C) Testing different ad formats
D) Adjusting targeting based on performance analytics
E) Ignoring external market trends

Solutions: