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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) Pacing - daily rows are being created for every lead and opportunity keys
B) No mappable measurements - all measurements are calculated
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) The data is stored at the workspace level.

2. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Performance (Performance when loading a dashboard page)
B) Ease of Maintenance
C) Ease of Setup
D) Scalability

3. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Device Category
B) Geo Location
C) Campaign Category
D) Device Browser

4. A client's data consists of three data streams as follows:
Data Stream A:

A) It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
B) Update Attributes
C) Inherit Attributes and Hierarchies
D) Update Attributes and Hierarchies

5. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) The aggregation function is set as AVG
B) The measurement 'Clicks' is set as a percentage.
C) A mapping formula was populated, indicating not to bring Type! values.
D) The aggregation function is set as LIFETIME

Solutions: