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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Audit Trail extract
B) Tracking Data extract
C) SQL activity using data views

2. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Einstein Engagement Frequency
C) Send Throttling

3. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Content Selection
B) Enhanced Dynamic Content
C) Einstein Coy Insights

4. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Send Preview
B) Test Send
C) Content Detective

5. Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to URL Expiration in Setup and update the URL.
B) Navigate to the email in Content Builder and update the URL.
C) Navigate to the Job Links tab In My Tracking and update the URL.

Solutions: