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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending - Configure send settings |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Overview tab in email Studio
- B. Tracking tab in Journey Bulkier
- C. Pending tab in Content Builder
Correct Answer: A 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Einstein Content Selection
- B. Dynamic Content Block
- C. Reference Content Block
Correct Answer: C 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add an Auto-Suppression list to the defaultsender profile.
- B. Add subscribers to the Account opt-out list.
- C. Configure Auto-Suppression list for the Commercial classification.
Correct Answer: C 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Configure Eastern Content Tagging to automatically tag stock art.
- B. Select categories and content type from the import dropdown when importing images.
- C. Import a metadata tag index for the stock art so the images are searchable
Correct Answer: C 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
- A. Select the Use for triggered send' checkbox.
- B. Create from template and choose triggered Send Data Extension template.
- C. Include Subscriber key and Emailaddress field as primary key.
Correct Answer: A 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
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