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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 10% | - Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices |
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools |
| Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
| Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect viewed a landing page
- B. Prospect replied to an email
- C. Prospect was deleted by a user
- D. Prospect unsubscribed from an email
Correct Answer: A,D 🗳️
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Correct Answer: A 🗳️
What type of fields are not supported by the Marketing Cloud Account Engagement sync
- A. Date/Time
- B. Formula
- C. Lookup Relationship
- D. Time
- E. External Lookup Relationship
- F. Geolocation
- G. Text Area (Rich)
- H. Date/Time
Correct Answer: B,C,E,F,G 🗳️
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. A Use the Open Rules Audit to remove opens as criteria in their automations.
- B. Disable open tracking within account settings.
- C. Only send emails to prospects who do not use Apple Mail.
- D. Enable visitor filters for all customers so opens are not tracked.
Correct Answer: A 🗳️
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- B. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
Correct Answer: A 🗳️
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