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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Deploy an ID Swap tag.
B) Create an Audience.
C) Configure Self-Classification Taxonomy and Classification Rules.
D) Create and activate a Data Campaign.

2. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Exact number of users that will be classified into each category
B) Granularity of taxonomy categories
C) Offline file structure and content
D) Total volume of categories that they anticipate in their taxonomy

3. What is the definition of a regex pixel?

A) It is a javascript tag used for sending user level category information back to the browser.
B) It is a pixel for transmitting audience data out in real time at the time of page load.
C) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
D) It is a pixel used for ID swapping.
E) It is used for DCO campaigns.

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only the client is allowed to store the ID mapping table.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) BlueKai DMP can store the ID map table.
E) Both BlueKai and the client can store the ID mapping tables in their systems.
F) The client can store the ID mapping table in their system.

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

Solutions: