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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Collect Code
B) Conversion/Cart Code
C) Email Conversion Code
D) Recommendation Code

2. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Deployment Manager
B) Journey Templates
C) Copy activities
D) Journey Extracts

3. An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

A) Venue Details
B) Payment Details
C) Customer Data
D) Event Registration

4. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Email
B) Subscriber
C) Link
D) Account

5. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A) Journey Builder
B) Mobile Push
C) Contact Builder
D) Mobile Connect

Solutions: